My Story
“Don’t trust your memory. When you have a good idea, capture it. When you have a dream, write it down. That’s how you build a future worth living.”
Hey, I'm Eliel 👋
A former Staff Software Engineer turned solo founder, building systems, templates, and tools to help creators and entrepreneurs work smarter, not harder.
After 10+ years in tech, leading frontend architecture, building product features end-to-end, and scaling systems at startups and big companies like LinkedIn — I decided to take everything I’ve learned and apply it to a new mission: Empowering coaches, builders, and creators to build calm, creative, and systemized businesses.
Now I create Notion templates, automation workflows, and digital products that simplify the chaos of content creation, client management, and business ops. Think of me as your behind-the-scenes CTO — without the overhead.
I live in Thailand with my wife and son, building my own lifestyle business one system at a time. Everything I share at Zelick is battle-tested in my own business (and often born out of frustration with scattered tools and broken workflows).
If you're a creator, coach, or solopreneur tired of duct-taping your business together — you're in the right place.
My Values
Simplicity
I believe the best systems are invisible. My templates and tools reduce friction — not add more.
Practicality
Everything I create is built from real experience and real use cases. If it doesn’t work in your busy day-to-day, it’s not good enough.
Systems Thinking
I bring an engineering mindset to every solution—bridging creativity with logic, design with function.
Get in Touch
Have questions, feedback, or just want to say hello? I’d love to hear from you!
Contact Me